Jean-Noël Kapferer is professor of marketing at École des Hautes Études Commerciales de Paris and is internationally recognized as one of the most influential leading brand experts. He is the author of over a dozen books, including Strategic Brand Managementand The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands.
8 Ebooks par Jean-Noel Kapferer
Jean-Noel Kapferer: Rumors
Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputat …
PDF
Anglais
DRM
€29.99
Jean-Noël Kapferer & Joachim Kernstock: Advances in Luxury Brand Management
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relation …
PDF
Anglais
€181.89
Jean-Noel Kapferer: Rumors
Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputat …
EPUB
DRM
€56.19
Jean-Noel Kapferer: Rumors
Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputat …
PDF
DRM
€56.08
Vincent Bastien & Jean-Noel Kapferer: Luxury Strategy
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world’s leading experts on luxury branding, Jean-Noel Kapferer and Vincent Bastien, provid …
EPUB
Anglais
DRM
€47.55
Jean-Noel Kapferer: New Strategic Brand Management
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overco …
EPUB
Anglais
DRM
€57.84
Jean-Noel Kapferer: Kapferer on Luxury
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a …
EPUB
Anglais
DRM
€42.22
Marta Massi & Alex Turrini: The Artification of Luxury Fashion Brands
Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual bene …
PDF
Anglais
€69.54
