We are at the start of a new wave of management. The recent
financial crisis highlighted problems not just in the economic
system, but also in the way that many companies are governed and
managed. Now modern management has reached its end game and we
approach a new era in leadership. Rather than the certainties of
command and control, this new epoch will be based on co-operation
and commitment. There has been a strategic revolution – instead of
following the rules, we now have to make them. For some this
represents great risk; for others it is an enormous opportunity.
The Death of Modern Management is a how-to guide for
surviving and thriving amidst the new uncertainties of contemporary
business.
‘…a joyride through new ideas, memorable stories and superb
writing.’ Philip Kotler
‘Jo Owen gives a fascinating insight into how 21st century
management now works. It is helpful to have someone with his
experience, intellect and vision explain the radical changes in a
way that makes sense and is immediately usable.’
Juliet Hope, CEO, Startup
‘Jo Owen delivers a robust and wide-ranging assault on
the delusions of management, strategy, finance and marketing that
have created an aura of justified mistrust around the modern
corporation, but does so with wit, lucidity and lots of enlivening
illustrations. The answers for 21st century business are helpfully
accessible.’
Professor Nigel Nicholson, London Business School, author of
Managing the Human Animal and Family Wars
‘…offers insights that help encourage different
thinking.’ Director Magazine
Table des matières
Acknowledgements
Introduction How We Got Here and Where We Are Going
Chapter 1 Strategy: From Following the Rules to Making the
Rules.
Chapter 2 Marketing: From Selling Benefits to Selling
Dreams.
Chapter 3 Power: Shifts to a New World Disorder.
Chapter 4 Money: From CAPM to the Road to Ruin.
Chapter 5 Information: From Deficit to Hyperinflation.
Chapter 6 Knowledge: From Ignorance to the Disintegration of the
Firm.
Chapter 7 Organisations: From Compliance to Commitment.
Chapter 8 Change: Why Dinosaurs Can’t Dance.
Chapter 9 Employees: From Slavery to Freedom (and Back
Again).
Chapter 10 Managers: Power and Making Things Happen.
Chapter 11 Leaders: No More Heroes.
Conclusion.
Index.
A propos de l’auteur
Jo Owen is a bestselling business author, leader, social entrepreneur and speaker, who practices what he preaches
.He was the best nappy salesman in Birmingham and put the blue speckle in Daz. He led a business in Japan for three years, has been a partner at Accenture, and was the architect of what is now HBOS business banking. He is the co-founder is four charities: Teach First, which is now one of the UK’s top graduate recruiters, Future Leaders and Teaching Leaders, which develops leaders for urban schools and Start Up, which helps offenders start their own businesses on release from prison.
He is the author of the classic books How to Lead, How to Manage and Tribal Business School.
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