Jonathan Bard 
What Is Data Mining? [PDF ebook] 

For people outside the tech industry, data mining and data analysis are often misunderstood processes. They’re more involved than simply retrieving data from a database and sorting through it. Readers will learn how and where data is stored, how we’re able to find patterns within this data, and how these patterns help us make predictions. The accessible text is supplemented with full-color images and helpful diagrams to help students understand how data mining and analysis work. STEM concepts from the Next Generation Science Standards are also covered throughout.