This How to guide explores practical ways to create and develop a positive relationship between universities and businesses, showcasing diverse and innovative forms of collaboration. Kathy Daniels and Saskia Loer Hansen bring together expert insights from across the world to demonstrate that business engagement is a wide-ranging and essential part of the modern university.Recognising that universities and businesses are complex and varied organisations, contributing authors present initiatives tailored to their different agendas and ways of operating. They use real-world case studies to identify successful ways to approach a university-business relationship, and investigate common mistakes. Chapters look beyond research-based engagement strategies to cover ideas including curriculum co-development, executive education, and degree apprenticeships. The book highlights in particular the opportunities that relationships between small- and medium-sized enterprises and universities can bring.How to Enable Engagement Between Universities and Business is an essential resource for academics and university staff involved in business engagement and career development. It is also an important read for industry professionals responsible for graduate recruitment, apprenticeships, and research opportunities.
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