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Katie R. Place 
Organizational Listening for Strategic Communication [PDF ebook] 
Building Theory and Practice

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Couverture du Katie R. Place: Organizational Listening for Strategic Communication (PDF)

Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They explore topics such as utilizing artificial intelligence and social media; activism, social justice, and ethics; and fostering diversity, equity, and inclusion within and outside organizations. Each chapter concludes with recommendations for strategic communication practice. This book will be of interest to researchers and advanced students in public relations and strategic communication, organizational communication, and listening.

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Langue Anglais ● Format PDF ● Pages 334 ● ISBN 9781000890624 ● Éditeur Katie R. Place ● Maison d’édition Taylor and Francis ● Publié 2023 ● Téléchargeable 3 fois ● Devise EUR ● ID 8993030 ● Protection contre la copie Adobe DRM
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