Leanne White 
Commercial Nationalism and Tourism [PDF ebook] 
Selling the National Story

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This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions.

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Langue Anglais ● Format PDF ● ISBN 9781845415907 ● Éditeur Leanne White ● Maison d’édition Channel View Publications ● Publié 2017 ● Téléchargeable 3 fois ● Devise EUR ● ID 5031353 ● Protection contre la copie Adobe DRM
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