Liza Featherstone 
Divining Desire [EPUB ebook] 
Focus Groups and the Culture of Consultation

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An engaging, accessible history of the focus group, Featherstone’s survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don’t.

The focus group, over the course of the last century, became an increasingly vital part of the way companies and politicians sold their products and policies with few areas of life, from salad dressing to health care legislation to our favorite TV shows, left untouched by moderato...

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Table des matières

Table of Contents
Preface: ‘How Would You Imagine That?’
Introduction: Dichter’s Egg
Chapter One: The Birth of the Focus Group
Chapter Two: ‘The Snowbal...

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A propos de l’auteur

LIZA FEATHERSTONE is a journalist based in New York City and a contributing editor to The Nation, where she also writes the advice column ‘Asking for a Friend’....

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Langue Anglais ● Format EPUB ● ISBN 9781944869557 ● Taille du fichier 0.7 MB ● Maison d’édition OR Books ● Publié 2018 ● Téléchargeable 24 mois ● Devise EUR ● ID 5580342 ● Protection contre la copie Adobe DRM
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