The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.
Luiz Moutinho & Kun-huang Huarng
QUANTITATIVE MODELLING IN MKTG & MNGT [EPUB ebook]
QUANTITATIVE MODELLING IN MKTG & MNGT [EPUB ebook]
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Langue Anglais ● Format EPUB ● Pages 532 ● ISBN 9789814407731 ● Taille du fichier 14.3 MB ● Éditeur Luiz Moutinho & Kun-huang Huarng ● Maison d’édition World Scientific Publishing Company ● Lieu Singapore ● Pays SG ● Publié 2012 ● Téléchargeable 24 mois ● Devise EUR ● ID 2884826 ● Protection contre la copie Adobe DRM
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