Auteur: Lynette Ryals

Lynette Ryals MA (Oxon) MBA Ph D FSIP Professor of Strategic Sales and Account Management, Cranfield School of Management Lynette has an MA from Oxford, an MBA from International Management Centres (Europe) and a Ph D from Cranfield School of Management, where she is Professor of Strategic Sales and Account Management. She is a Registered representative of the London Stock Exchange and is a Fellow of the Society of Investment Professionals. Currently, she is the Director of Cranfield »s Key Account Management Best Practice research Club, Director of the Demand Chain Management Community, and a member of the school of Management »s governing Executive Board. She is the author of three previous books and a series of highly-regarded academic and managerial papers and reports. Her Ph D on the profitable management of customer relationships resulted in a 270% performance improvement for one of the participating organisations.