Manfred Bruhn 
Marketing [PDF ebook] 
Grundlagen fur Studium und Praxis

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

"How Department Stores Are Carried On" by W. B. Phillips is a nonfiction business analysis and management guide that offers a comprehensive exploration of the retail industry. Phillips, a p …

In easily accessible language, this book analyses the impact of Economic and Monetary Union on Small and Medium sized enterprises (SMEs) in Europe. This overarching and widely researched study explai …

The trend in industry and with the EPA is to prevent wastes before they are created instead of treating or disposing of them later. This book assists design/systems engineers and managers in designin …

A profitable trading strategy is the most important tool for a trader.This book explains a powerful trading strategy for trading the forex market.When trading ‘The Fat Cat Strategy’ you »ll know when …

In response to the credit crunch during the global financial crisis of 2007–2008, many have called for the re-establishment of regional banks in the UK and elsewhere. In this context, Germany’s regio …

Whilst China’s growing economy is widely regarded as being responsible for severe environmental degradation and a high reliance on energy from fossil fuels, China is emerging as a potential leader in …

One cannot conceive of capitalism without labor. Yet many of the current debates about economic development leading to industrialization fail to directly engage with labor at all. This collection of …

No organization is impervious to change. Rather, the survival and growth of an organization is dependent on how well it copes with change. Successful change initiatives consist of the integrated eco- …