Manfred Bruhn 
Marketingübungen [PDF ebook] 
Basiswissen, Aufgaben, Losungen Selbstandiges Lerntraining fur Studium und Beruf

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

Managing Sustainability is a comprehensive guide to governing, leading, and managing a successful sustainability-focused business. Being a socially and environmentally responsible business is a …

People do their best work when they are motivated. This may sound obvious, but while people managers instinctively agree with the centrality of motivation at work and its impact on employee engagemen …

Interest in autonomous ships has grown exponentially over the past few years. Whereas a few years ago, the prospect of unmanned and autonomous vessels sailing on the seas was considered unrealistic, …

First published in 1991, Lion’s Share traces the journey made by Ralph Ketner, his brother Brown, and their friend Wilson Smith as they progressed from opening their first supermarket, Food Town, to …

A fascinating insight into the influence that politics has upon business practices and consumer behaviour – and the development opportunities that this can provide. The New Political Capitalism bridg …