Shift Your Pricing Strategy from Guesswork to Framework
There are many struggles in the Saa S world, but the biggest one is arguably the most important one: pricing. Leaving money on the table by charging too little or driving clients away with confusing plans is one of the many reasons why many Saa S companies fail.
Getting pricing right can be the difference between just getting by and high revenue growth. But don’t get it twisted, this is not another book about pricing theory. After years of teaching B2B companies how to capture value and win new clients with the right pricing model, pricing expert Marcos Rivera has distilled his knowledge into the pages of this book. What he found out is that pricing, like great music, is all about finding what works for you. You’ll learn how to:
- Lay the groundwork for value-based pricing
- Learn the right (and the wrong) way to monetize
- Understand why most pricing efforts fail
- Master the art of packaging
- Get better at pricing over time
Paired with interviews with experienced Saa S veterans and visualized through the music that moved a generation, the lessons, strategies, and framework in these pages will have you seeing recurring revenue, gain customers that rave about you, and net retention that’s unparalleled even in a crowded market. It’s the only pricing playlist you’ll ever need.
A propos de l’auteur
Marcos Rivera is the founder and CEO of Pricing I/O, a boutique expertise practice helping B2B Technology companies unlock growth with Monetization. Prior to starting Pricing I/O, Marcos was a best practice leader for Vista Equity Partners in the value creation areas of product management and pricing. Throughout his 20-year software career, Marcos held several product leadership roles, led numerous mergers and acquisition investments, and experienced two successful exits. He holds a BS in Management Science and MBA from the University of California, San Diego. Marcos coaches Saa S Founders worldwide, is a frequent speaker, guest lecturer, investor, and adviser to startups and is based in San Diego. At Pricing I/O, we show B2B Saa S businesses how to rethink their monetization and achieve game-changing growth.
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