This book interprets rhetorical style within a theoretical frame, and it aims to give a more unifying account than has been given in most publications on style. The aim is to establish the concept of rhetorical style that will not only achieve a greater conceptual consensus, but also help make it both powerful and useful in line with other concepts in the practical and critical disciplines of rhetoric. The examination of rhetorical style is aimed at conceptual development based on theoretical reflection and rhetorical analysis. The goal is to achieve a clearer understanding of some of the ways in which rhetorical style supplies the conceptual frameworks for reflecting, perceiving, arguing, and gaining influence in practical life.
Table des matières
Introduction Style in Modern and Postmodern Rhetorical Criticism Dialogue between Research Traditions A Re-theorizing of Rhetoric and Style Styling Rhetorical Strategy Content and Chapters PART I Rhetorical Style as a Critical Concept Chapter One – Constitutive Style Defining Rhetorical Style Style as Dress Style as Man A Constitutive View Constitutive Rhetoric: Strategy and Effect A Theory of Rhetorical Possibilities A Criticism of Style Chapter Two – The Function of Rhetorical Figures Stylistic Dominion Argumentative Figures in
The New Rhetoric Redefining Rhetorical Figures Figures as Epitomized Arguments Modern Theories of Metaphor Metaphor, Rhetorical Figures, and Style Analyzing Hip Hop Style and Rhetorical Figures Chapter Three – Style and the Postmodern Styles of Power and Politics The Style of Postmodern Culture Style as the Construction of Identity Constituting Political and Social Identity Values and Words on the Danish Political Scene The Opening Address The Prime Ministers Style Sub-conclusion PART II Critical Perspectives Chapter Four – Feminine Style in Danish Local Politics The Concept of ‘Feminine Style’ Feminine Style in Early Danish Liberation Discourse The Debate in Aarhus City Hall Feminine-Styled Politicians Conclusion Chapter Five – Provocative Style The Concept of Provocative Style Adjusting the Norms to Rhetoric and Polemics The Rhetorical Tradition of Invective The Jostein Gaarder Debate Critical Reflections Chapter Six – Speechwriting and Style Who is Speaking? The Ethics of Speechwriting The Style of the Speaker
Ethopoeia: Dramatic Character Constitutive Style Speechwriting as Cooking Conclusion Works Cited
A propos de l’auteur
Marie Lund, Ph D and Associate Professor in Rhetoric at Aarhus University, Denmark, and University of Oslo, Norway. Head of Center for Rhetoric at Aarhus University. Her research focuses on Danish Speeches.
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