AUTHOR »S MESSAGE – 7TH EDITIONBe the Best is a series of practical lessons from successes and failures in building businesses and teams.The aim is to stimulate people to STOP and THINK DEEPLY about important areas of management and leadership; and so to realise the potential within themselves to Be the Best – ultimately by learning to be themselves, but more perfectly.The insights are from working in business turn-rounds. Practical business change was achieved through the development of great management teams and a new staff culture, everyone being motivated to work together to create a great business, delivering great Customer Experience.Simple, practical, thinking and strategies for managers and leaders are offered in an informal style – as if we were chatting over coffee, about how to Be the Best.The book is the starting point for some slow, long-term, deep thinking and action plans. It needs to be read and used, repeatedly, as a resource for your own personal journey.Mark Bates