Mark Conner & Paul Norman 
Predicting and Changing Health Behaviour: Research and Practice with Social Cognition Models [EPUB ebook] 

This popular, established text has been expanded to include the most up-to-date research on social cognition models and health behaviours. This edition takes account of important developments in the field, and features: Three completely new chapters on Self-determination Theory, Prototype-Willingness Model and Health Behaviour Change Techniques Updated work on the health belief model, protection motivation theory, social cognitive theory and the theory of planned behavior New models and greater focus on health behaviour change Providing the theoretical background and examples of how to apply the most common social cognition models to health behaviours, this book thoroughly examines how to:Assess the advantages and disadvantages of using each of these models Appropriately apply each model in practice Adequately analyze and report the results Apply the models to change health behaviour Predicting and Changing Health Behaviour boasts many of the leading names in the field and provides key reading for advanced undergraduate and postgraduate students, health promoters, health psychologists and others assessing health behaviour.