Auteur: Michael J. G. Parnwell

South-East Asia has developed rapidly as a tourist destination, but what are the effects of this growth upon the peoples of the region? How far is it possible to control the impact of tourism whilst …

South-East Asia has developed rapidly as a tourist destination, but what are the effects of this growth upon the peoples of the region? How far is it possible to control the impact of tourism whilst …

This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the …

This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the …