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Michael Jacobson
Marketing Madness [PDF ebook]
A Survival Guide For A Consumer Society

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Couverture du Michael Jacobson: Marketing Madness (PDF)

In 1983, Reese’s Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C

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Langue Anglais ● Format PDF ● Pages 262 ● ISBN 9780429700255 ● Maison d’édition Taylor and Francis ● Publié 2019 ● Téléchargeable 3 fois ● Devise EUR ● ID 6930217 ● Protection contre la copie Adobe DRM

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