Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.
Table des matières
Table of Contents
Part I: Strategy, Conversion and Mindset
1. Brian Clark – The New Rainmaker: The Power of a Personal Media Brand
2. Jay Baer – Youtility: Why Smart Marketing Is About Help Not Hype
3. John Jantsch – 7 Stages of Building A Total Online Presence
4. Kim Garst – Creating Your Social Media Strategy
5. Mitch Meyerson – Web Conversion: Keys To Turning Strangers Into Customers
6. Sonia Simone – The No-Baloney Essentials of Content Marketing that Works
7. Donna Mortiz – The Visual Web
Part II: Getting Traffic
8. Denise Wakeman – How to Use Short-Form Microcontent to Amplify Your Visibility on the
Web
9. Barb Rozgonyi – Perfecting PR: How to Quickly Attract Attention, Clicks and Customers
10. Brian Dean – SEO That Gets Results Today (and Tomorrow)
11. Syed Balkhi -The Key To Building A Large Email List and Keep Them Wanting More
12. Eric Ward – Linking Strategies for Traffic
Part III: Leveraging Apps
13. Andrea Vahl – How To Create and Implement a Facebook Strategy That Converts 14. Beth Hayden – Tapping The Power of Pinterest
14. Lou Bortone –Video Marketing: How To Win In A World Gone Video
15. Viveka von Rosen – Linked In Prospecting Strategies that Convert Connections into
Clients
16. Stephan J Hovnanian – Google Plus: A Social Media Toolbox for Every Business
17. Jason Van Orden – Podcasting For Business Success
18. Sue B Zimmerman: Instagram For Business: How To Brand Your Business and Build a
Loyal Following
19. Kim Garst – It’s Time to Add Twitter to Your Core Marketing Strategy
20. Bob Baker – How To Choose The Right Social Media For You
21. Kim Dushinski – What You Need To Know About Mobile Marketing
22. Ian Cleary – How To Build An Award Winning Blog in Six Months
23. Craig Valentine – How to Build a Loyal Die-hard Following of People Waiting for Your Next Offer
A propos de l’auteur
Mitch Meyerson is the author of 11 books, including
Mastering Online Marketing and
Guerrilla Marketing on the Internet. He has been a featured expert on
Oprah and has trained and certified more than 600 coaches in his acclaimed Guerrilla Marketing Coach and World Class Speaking Certification Programs. He lives in Scottsdale, AZ.
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