This book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis. It includes a variety of mathematical models applied for better decision making, promotional decisions in the presence of competition, and sales forecasting using an Operational Research (OR) approach. The book also provides a platform to academicians, practitioners, and researchers to gain understanding of marketing...
Achetez cet ebook et obtenez-en 1 de plus GRATUITEMENT !
Langue Anglais ● Format EPUB ● Pages 124 ● ISBN 9781000759877 ● Maison d’édition CRC Press ● Publié 2019 ● Téléchargeable 3 fois ● Devise EUR ● ID 7312748 ● Protection contre la copie Adobe DRM
Nécessite un lecteur de livre électronique compatible DRM