Noelle Phillips 
Craft Beer Culture and Modern Medievalism [PDF ebook] 
Brewing Dissent

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<div>In recent years craft beer marketing has increasingly evoked the medieval past in orderto appeal to our collective sense of a lost community. This book discusses thedesire for the local, the non-corporate, and the pre-modern in the discourse ofcraft brewing, forming a strong counter-cultural narrative. However, suchdiscourses also reinforce colonial histories of purity and conquest whileeffacing indigenous voices. This book reveals that craft beer is therefore muchmore than a delicious adult beverage; its marketing reveals a cultural desirefor a past that has disappeared in a world that privileges the present.</div>

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Langue Anglais ● Format PDF ● ISBN 9781641892186 ● Maison d’édition Arc Humanities Press ● Publié 2019 ● Téléchargeable 3 fois ● Devise EUR ● ID 8124916 ● Protection contre la copie Adobe DRM
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