<div>In recent years craft beer marketing has increasingly evoked the medieval past in orderto appeal to our collective sense of a lost community. This book discusses thedesire for the local, the non-corporate, and the pre-modern in the discourse ofcraft brewing, forming a strong counter-cultural narrative. However, suchdiscourses also reinforce colonial histories of purity and conquest whileeffacing indigenous voices. This book reveals that craft beer is therefore muchmore than a delicious adult beverage; its marketing reveals a cultural desirefor a past that has disappeared in a world that privileges the present.</div>
Achetez cet ebook et obtenez-en 1 de plus GRATUITEMENT !
Langue Anglais ● Format PDF ● ISBN 9781641892186 ● Maison d’édition Arc Humanities Press ● Publié 2019 ● Téléchargeable 3 fois ● Devise EUR ● ID 8124916 ● Protection contre la copie Adobe DRM
Nécessite un lecteur de livre électronique compatible DRM