Norazah Mohd Suki & Norbayah Mohd Suki 
Contemporary Issues in Marketing Management [PDF ebook] 

Support

In the recent and digitized business environment, every individual indulges in the marketing process in a variety of forms and places. They obtain what they need and want through creating, offering and exchanging products of value with others. This book includes in its wide spectrum all five contemporary issues on marketing management: halal images in food stores; the effect of gender on employees’ perception of job satisfaction and organisational commitment; and determinants of user acceptance of the e-Government services. Perceived absorptive capacity of individual users in performance of Enterprise Resource Planning (ERP) usage and marketing strategy creativity effectiveness are also presented in this book

€75.93
méthodes de payement
Achetez cet ebook et obtenez-en 1 de plus GRATUITEMENT !
Format PDF ● Pages 118 ● ISBN 9781617615382 ● Éditeur Norazah Mohd Suki & Norbayah Mohd Suki ● Maison d’édition Nova Science Publishers ● Publié 2016 ● Téléchargeable 3 fois ● Devise EUR ● ID 7220212 ● Protection contre la copie Adobe DRM
Nécessite un lecteur de livre électronique compatible DRM

Plus d’ebooks du même auteur(s) / Éditeur

256 070 Ebooks dans cette catégorie