Auteur: Ogechi Adeola

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Dr. Michael Z. Ngoasong obtained his Ph D in Science, Technology and Society at the University of Nottingham, United Kingdom. He is currently a Senior Lecturer in Management and Director of Masters and MBA Programmes, The Open University Business School, UK. He is also a Senior Research Associate at the School of Tourism and Hospitality, University of Johannesburg, South Africa. He has conducted funded research projects on development-led tourism entrepreneurship, digital entrepreneurship and women entrepreneurship Africa. His research has been published in Annals of Tourism Research, Tourism Management, Journal of Small Business Management, Journal of Small Business and Enterprise Development, Strategic Change and Energy Policy. Michael is the subject matter expert in International Entrepreneurship and Marketing for the Academy of International Business (Sub-Saharan Africa Chapter). Dr Ogechi Adeola is a Faculty and Academic Director of Sales & Marketing Academy at Lagos Business School, Nigeria. Her research interests include tourism and hospitality marketing, strategic marketing and export marketing strategies in sub-Saharan Africa. She has published academic papers in top rated journals with her co-authored papers winning Best Paper Awards at international conferences in 2016, 2017 and 2018. She holds a doctorate in Business Administration from Manchester Business School, United Kingdom. Dr Albert Kimbu is a Senior Lecturer in Hospitality and Tourism and Director of Postgraduate Research in the School of Hospitality and Tourism Management, University of Surrey Guildford, UK. He is also a Senior Research Associate at the School of Tourism and Hospitality, University of Johannesburg, South Africa He holds a Ph D in Tourism at Nottingham Trent University where he also worked as a Lecturer, before joining the University of Surrey. Albert’s research on development entrepreneurship, women andinclusive development in hospitality and tourism has been published in the leading tourism and management journals, and has received funding from the British Academy, Newton Fund and EU Marie Sklodowska-Curie. Professor Robert Ebo Hinson is the Head of Department of Marketing and Entrepreneurship and Acting Dean at the University of Ghana Business School. He is a Visiting Professor at University of Free State Business School, Bloemfontein, South Africa Professor Hinson has also served as Rector of the Perez University College, a private University in Accra, Ghana. Professor Hinson holds two Ph Ds in Marketing from the University of Ghana and in International Business from Aalborg University in Denmark. He has taught in North America, Australia, Asia, Europe and in several African countries. His research has been published in Journal of Business Research, The Service Industries Journal, Tourism Management Perspectives, International Journal of Contemporary Hospitality Management, Corporate Governance, International Journal of Market Research, Journal of Relationship Marketing, and Thunderbird International Business Review. Professor Hinson is a Non-Executive Director at Camelot Company Limited and Steering Committee Member of the DANIDA/US AID/EU funded Business Sector Advocacy Challenge (BUSAC) Programme in Ghana.




28 Ebooks par Ogechi Adeola

Ogechi Adeola & Abednego Feehi Okoe Amartey: Sales Management
In a fast-moving era of increased international competition, frontier markets must devise innovative ways to meet demanding sales targets and maintain profitability. These efforts will only succeed …
EPUB
DRM
€103.79
Ogechi Adeola & Kwame Adom: Customer Service Essentials
Customer Service Essentials is a must-read and a definitive source of information on effective management of customer service in Africa and beyond. Leveraging on unique concepts and practices …
EPUB
DRM
€104.75
Ogechi Adeola & Lydia Aziato: Health Service Marketing Management in Africa
Health Service Marketing Management in Africa (978-0-429-40085-8, K402492)Shelving Guide: Business & Management / Marketing Management The application of marketing to healthcare is a fascinating …
EPUB
Anglais
DRM
€42.00
Ogechi Adeola & Lydia Aziato: Health Service Marketing Management in Africa
Health Service Marketing Management in Africa (978-0-429-40085-8, K402492)Shelving Guide: Business & Management / Marketing Management The application of marketing to healthcare is a fascinating …
PDF
Anglais
DRM
€41.79
Ogechi Adeola: Indigenous African Enterprise
This volume of Advanced Series in Management traces the origins, development, and key themes of the business practices of Nigeria’s south-eastern Igbos including apprenticeships, entrepreneurial …
PDF
Anglais
DRM
€113.99
Ogechi Adeola: Indigenous African Enterprise
This volume of Advanced Series in Management traces the origins, development, and key themes of the business practices of Nigeria’s south-eastern Igbos including apprenticeships, entrepreneurial …
EPUB
Anglais
DRM
€114.31
Ogechi Adeola: Empowering African Women for Sustainable Development
This edited volume assesses the progress that sub-Saharan African countries have made towards gender equality and offers strategies that can be used to empower African women to contribute to the fu …
PDF
Anglais
€64.19
Michael Z. Ngoasong & Ogechi Adeola: New Frontiers in Hospitality and Tourism Management in Africa
This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and …
PDF
Anglais
€96.29
Ogechi Adeola & Robert Hinson: Business-to-Business Marketing
Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, …
PDF
Anglais
DRM
€40.60
Ogechi Adeola & Robert Hinson: Business-to-Business Marketing
Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, …
EPUB
Anglais
DRM
€40.65
Chipo Mukonza & Robert E. Hinson: Green Marketing in Emerging Markets
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conduct …
PDF
Anglais
€171.19
Robert E. Hinson & Ogechi Adeola: Green Marketing and Management in Emerging Markets
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literatur …
PDF
Anglais
€64.19
Ogechi Adeola & Abednego Amartey: Customer Service Management in Africa
Customer Service Management in Africa: A Strategic and Operational Perspective (978-0-367-14337-4, K410515)"Customer Service is Changing!" The message of 34 authors featured in Customer …
EPUB
Anglais
DRM
€41.92
Ogechi Adeola & Abednego Amartey: Customer Service Management in Africa
Customer Service Management in Africa: A Strategic and Operational Perspective (978-0-367-14337-4, K410515)"Customer Service is Changing!" The message of 34 authors featured in Customer …
PDF
Anglais
DRM
€41.90
Ogechi Adeola & Robert E Hinson: Marketing in Healthcare-Related Industries
Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that …
EPUB
DRM
€103.86
Robert E. Hinson & Nnamdi Madichie: New Public Management in Africa
This book analyses and evaluates the accomplishments, challenges, and approaches associated with the New Public Management (NPM) in Africa towards establishing context-specific interventions for publ …
PDF
Anglais
€139.09
Emmanuel Mogaji & Ogechi Adeola: Green Marketing in Emerging Economies
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertis …
PDF
Anglais
€160.49
Ogechi Adeola: Gendered Perspectives on Covid-19 Recovery in Africa
This book describes the political, social, and economic connections between gender and the Covid-19 pandemic. The authors offer innovative ideas for recovery that will build a more prosperous, health …
PDF
Anglais
€139.09
Ogechi Adeola & Jude N. Edeh: Digital Service Delivery in Africa
The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. This presents huge economic opportunitie …
PDF
Anglais
€149.79
Ogechi Adeola & Robert E. Hinson: Marketing Communications and Brand Development in Emerging Economies Volume I
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer sat …
PDF
Anglais
€171.19
Ogechi Adeola & Robert E. Hinson: Marketing Communications and Brand Development in Emerging Markets Volume II
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer sat …
PDF
Anglais
€160.49
Ogechi Adeola & Jude N. Edeh: Digital Business in Africa
This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and …
PDF
Anglais
€139.09
Ogechi Adeola & Paul Katuse: Public Sector Marketing Communications Volume I
African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government co …
PDF
Anglais
€96.29
Ogechi Adeola & Kojo Kakra Twum: Public Sector Marketing Communications, Volume II
Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work of …
PDF
Anglais
€160.49
Ogechi Adeola: Casebook of Indigenous Business Practices in Africa
Africa’s unique and diverse culture, embedded in age-long business practices, presents an interesting proposition for advancing indigenous knowledge and building sustainable structures. Casebook of …
PDF
Anglais
DRM
€101.84
Ogechi Adeola: Casebook of Indigenous Business Practices in Africa
Africa’s unique and diverse culture, embedded in age-long business practices, presents an interesting proposition for advancing indigenous knowledge and building sustainable structures. Casebook of …
EPUB
Anglais
DRM
€99.93
Ogechi Adeola: Casebook of Indigenous Business Practices in Africa
Africa’s unique and diverse culture, embedded in age-long business practices, presents an interesting proposition for advancing indigenous knowledge and building sustainable structures. Casebook of …
PDF
Anglais
DRM
€101.84
Ogechi Adeola: Casebook of Indigenous Business Practices in Africa
Africa’s unique and diverse culture, embedded in age-long business practices, presents an interesting proposition for advancing indigenous knowledge and building sustainable structures. Casebook of …
EPUB
Anglais
DRM
€99.93