Olivier Mesly
Marketing de projets [EPUB ebook]

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Couverture du Olivier Mesly: Marketing de projets (ePUB)

Ce manuel a pour vocation d’offrir aux lecteurs une vue précise du marketing et de la gestion de projets, mais aussi des liens forts entre ces deux matières qui existent désormais dans la gestion contemporaine, jonction essentielle au succès des projets (financement, faisabilité et potentiel du projet…) et des entreprises innovantes.

Ouvrage pédagogique avant tout, les nombreux exemples, illustrations, tableaux, témoignages, exercices et tests facilitent l’apprentissage des concepts clés et des fondements du marketing et de la gestion de projet, il servira de guide destiné aux chefs de projet et responsables marketing et nourrira les étudiants, gestionnaires de demain.

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Langue Français ● Format EPUB ● Pages 324 ● ISBN 9782340078840 ● Maison d’édition ELLIPSES ● Publié 2023 ● Téléchargeable 3 fois ● Devise EUR ● ID 9584170 ● Protection contre la copie Adobe DRM

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