More than just another business self-help book, The Equation is a groundbreaking formula that looks at how all business is an art. The book will help business people rethink how they manage their art form and help businesses accelerate their productivity by creating a corporate culture driven by passion and zeal, as art is. The book will help entrepreneurs rethink how they manage their art form and help businesses accelerate their productivity by transforming corporate culture to be driven by passion and zeal, as art is. The Equation (L/A*S=B) reveals a foolproof blueprint for business and life. Readers will learn that, first you have to love what you do (L) and become a highly-skilled artist at it (A), while developing promotional and marketing tools to gather public and professional support (S), which ultimately leads to big business (B).
Table des matières
Foreword: The Power and Promise of Innovation by Fenorris Pearson ix
Introduction: The Same 4 Components xiii
THE BLACK SECTION
The Equation
1 A Further Explanation of L/A * S = B 3
2 Why the Color Black? 8
THE RED SECTION
Love What You Do
3 The Definition of Love 13
4 Why the Color Red? 18
5 Passion 20
6 Commitment 26
7 Dedication 32
8 Loyalty 38
9 Consistency 44
THE GOLD SECTION
Art Is Competitive
10 The Definition of Art 53
11 Why the Color Gold? 59
12 Adoration 62
13 Presentation 68
14 Purpose 75
15 Execution 81
16 Excellence 86
THE GREEN SECTION
Support Is Pivotal
17 The Definition of Support 95
18 Why the Color Green? 100
19 Attraction 104
20 Packaging 110
21 Organization 115
22 Imagery 124
23 Movement 131
THE PURPLE SECTION
Business Is Royalty
24 The Definition of Business 139
25 Why the Color Purple? 144
26 Income 148
27 Productivity 155
28 Progress 161
29 Power 166
30 Responsibility 172
THE WORKSHEET
The Equation in Use
31 L/A * S = B 179
Index 205
A propos de l’auteur
Omar Tyree is a New York Times bestselling author, entrepreneur, journalist, screenwriter, and public speaker. A renowned business figure, he has published seventeen books, and his articles have been published in the Washington Post, Essence, Upscale, and the Washington Times.
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