Learning and development professionals have embraced the concept of measurement, evaluation, and ROI. They know the importance of collecting valid, reliable data—but many want to build greater skills in asking the right measurement questions the right way. Experts in their field, Jack and Patricia Phillips have written a new book on measurement with Bruce Aaron, Survey Basics: A Guide to Developing Surveys and Questionnaires.
A must read if you need to develop effective, valid, and reliable surveys.
Designed to be a quick, concise crash course on survey development:
This book is a tool to help the L&D professional design and administer surveys and questionnaires. It describes the purpose of surveys and questionnaires, types of error that can creep into survey results, and considerations when developing specific survey questions. In addition, it offers advice to ensure positive response rates and how to design the instrument so that people find it easy to respond. The book includes content on validity and reliability, data analysis, and includes a chapter describing approaches to displaying data and reporting results.
€29.99
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Langue Anglais ● Format EPUB ● Pages 288 ● ISBN 9781607287834 ● Taille du fichier 5.5 MB ● Maison d’édition Association for Talent Development ● Publié 2013 ● Téléchargeable 24 mois ● Devise EUR ● ID 8783610 ● Protection contre la copie Adobe DRM
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