6 Ebooks par Patricia Rossi
Patricia Rossi & Nina Krey: Finding New Ways to Engage and Satisfy Global Customers
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high l …
PDF
Anglais
€309.23
Patricia Rossi: Marketing at the Confluence between Entertainment and Analytics
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scho …
PDF
Anglais
€309.23
Nina Krey & Patricia Rossi: Back to the Future: Using Marketing Basics to Provide Customer Value
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and …
PDF
Anglais
€213.99
Patricia Rossi & Nina Krey: Marketing Transformation: Marketing Practice in an Ever Changing World
This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field …
PDF
Anglais
€213.99
Nina Krey & Patricia Rossi: Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos, Foun …
PDF
Anglais
€309.23
