Embrace strategies for improving your business and reaching your
organization’s goals
‘I wholeheartedly agree with Patrick Stroh: Good leaders
understand strategy and good strategists need to be good leaders.
Make this book a strategic tool for improving your business
strategy.’ — Harvey Mackay, author of the #1 New York
Times bestseller Swim With The Sharks Without Being Eaten
Alive
In today’s fast-moving and competitive business environment,
strong leadership, insightful strategy, and effective innovation
are critical links to staying ahead of your competition. Getting
your business house in order can often be complicated, but does it
really have to be? How do you take MBA 101 lessons, great models,
and exceptional concepts and put them into play in the real
world? Business Strategy: Plan, Execute, Win!
strives to answers these questions in an educational and
entertaining format. Working as a Fortune 20 practitioner with
C-level executives, author Patrick Stroh has a keen understanding
of the role played by current day strategists.
With 5 chapters following the format of ‘All I Ever Needed to
Learn About Business Strategy I Learned…’ At the Movies, On the
Farm, On Shark Tank, On Hell’s Kitchen, and From the Bible, readers
will gain valuable strategic insight regardless of industry,
business maturity, or current business turbulence and how to apply
these insights based on the factors impacting their own business.
Each chapter ends with a One Chapter Conclusion, Two Gold Nuggets
the reader is to write down and Three Additional Resources/Tools
for more information, offering a practical roadmap to simplifying
your success.
Table des matières
Preface ix
Acknowledgments xvii
Part I: Level Setting/Foundation 1
Chapter 1: Evolution of Strategic Planning and Today’s
Role: Chief Strategy Officer 5
Evolution of Strategic Planning 6
New Role: Chief Strategy Officer 14
Strategy Starts at the Top 14
Why Can’t This Role Simply Remain with the CEO/President?
15
Is Business Strategy Work a Full-Time Job? Isn’t Business
Strategy Work a Once-a-Year Job? 16
What Type of Chief Strategy Officer Is Needed? 20
CSO: A Distributed Solution versus a Singular Role 29
Summary 30
Chapter 2: Emotional Intelligence: Being ‘Facilitative
and Consultative’ 33
Characterizations 37
Innovation and Linkage to Business Strategy 42
Summary 50
Part II: Parables that Teach and Portray Business Strategy
53
Chapter 3: Everything I Needed to Learn about Business
Strategy I Learned . . . from Hell’s
Kitchen and Kitchen Nightmares
55
Hell’s Kitchen 57
An Incredible Sous-Chef Makes a Big Difference 58
Know Your Sweet Spot 59
Running the Pass 60
Competing Restaurants 60
Perform Like a Champion 61
Kitchen Nightmares 62
Know Your Customers, and Listen to Them 63
I Am the God of Food 64
It’s Not My Fault, They Didn’t Tell Me! 64
Not Managing the Details 65
Are You Tasting Your Food? 66
Simplicity and Its Impact on Execution 67
Counting Coins in the Kitchen 68
Final Plating of This Chapter 69
Summary 71
Chapter 4: Everything I Needed to Learn about Business
Strategy I Learned . . . at the Movies 73
21 Movies: Six Lessons on Business Strategy 74
Passion/Motivation 74
Imagination/Innovation 78
Planning 79
Values and Teamwork 81
Customer Experience 85
Knowing Your Market/Strategic Intel 86
The Final Scene 87
Summary 88
Chapter 5: Everything I Needed to Learn about Business
Strategy I Learned . . . Growing Up on a Farm 91
Hard Work 92
Being the Boss 93
Planning and Executing 96
Technology 97
Milk Co-ops 98
Innovation 99
Outsourcing 101
Delegation 102
Sharpening the Saw 103
Summary 104
Chapter 6: Everything I Needed to Learn about Business
Strategy I Learned . . . from the Bible 107
Five Themes of Business Parables from the Bible 109
Vision/Planning 110
Communications and Listening to Customers 112
Roles and Responsibilities 114
Seeking Counsel and Direction 117
Execution 119
Final Closing Point 122
Summary 123
Chapter 7: Everything I Needed to Learn about Business
Strategy I Learned . . . from Shark Tank 125
Typical Questions the Sharks Ask All Presenters 126
Round 2: Shark Personalities 132
Summary 137
Part III: Tools, Resources, and Conclusions 139
Chapter 8: The Strategy Toolbox and Other References
141
13 Lucky Models and Methods 142
Personal Top 12 Most Valuable Business Books of All Time 153
One Final Tool 155
Chapter 9: Winning Checklist: How to Succeed in Business
Strategy 157
Winning Conclusions and Summary 161
A Closing Song 166
About the Author 167
Index 169
A propos de l’auteur
PATRICK J. STROH is Principal at Mercury Business
Advisors, a firm providing business management advisory services in
areas such as Business Strategy, Operational Execution, Innovation,
and Product Development. Prior to Mercury Business Advisors, he
held multiple positions at United Health Group, including Senior
Vice President and Client Experience Officer, Chief Strategy and
Innovation Officer, Senior Vice President Business Strategy,
President Consumer Health Products, and Senior Director of
Enterprise Risk Management.
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