Practical cross-functional coverage of the entire product
development process from idea generation through delivery of the
final assembled product.
* Includes sections on benchmarking and changing your new product
development process and managing your product portfolio.
Table des matières
Contricutors.
Introduction.
PART 1: PROJECT LEADER TOOLS TO START THE PROJECT.
Fuzzy Front End: Effective Methods, Tools and Techniques (P. Koen,
et al.).
Hunting for Hunting Grounds: Forecasting the Fuzzy Front End (C.
Miller).
Telephoning Your Way to Compelling Value Propositions (G.
Castellion).
Focusing NPD Research on Customer-Perceived Value (C. Miller and D.
Swaddling).
PART 2: PROJECT LEADER TOOLS TO USE ANYTIME.
Product Champions: Crossing the Valley of Death (S. Markham).
Managing Product Development Teams Effectively (R. Leenders, et
al.).
Decision Making: The Overlooked Competency in Product Development
(M. Deck).
How to Assess and Manage Risk in NPD Programs: A Team Based
Approach (G. Githens).
PART 3: PROCESS OWNER TOOLS.
Capturing Employee Ideas for New Products (C. Gorski and E.
Heinekamp).
Lead User Research and Trend Mapping (L. Meadows).
Technology Stage Gate(TM): A Structured Process for Managing High
Risk New Technology Projects (G. Ajamian and P. Koen).
Universal Design: Principles for Driving Growth into New Markets
(J. Mueller and M. Story).
PART 4: PORTFOLIO TOOLS.
Portfolio Management: Fundamental to New Product Success (R.
Cooper, et al.).
Assessing the Health of New Product Portfolio Management: A Metric
for Assessment (R. Meltzer).
Risk Management: The Program Manager’s Perspective (D.
Dunham).
Process Modeling in New Product Development (P. Bunch and G.
Blau).
The PDMA Glossary for New Product Development.
Index.
A propos de l’auteur
PAUL BELLIVEAU is Principal at Paul Belliveau Associates in
Westfield, New Jersey.
ABBIE GRIFFIN is Professor of Business Administration at the
University of Illinois at Urbana-Champaign.
STEPHEN M. Somermeyer is Relationship Manager, Your Encore,
Indianapolis, Indiana.