Corporate Social Responsibility (CSR) is an important element in creating competitive advantages for enterprises in different sectors. The authors guide readers through the different cases studies in order to present the benchmarking of international standards and CSR initiatives, as well as CSR performance evaluation practices. This book aims to identify current problems that can arise during CSR implementation in manufacturing and services companies. Moreover some best practice examples suitable for the introduction of CSR in the small and medium size companies will be described. The authors show how different stakeholders can benefit from sustainable resource management and pro-social behaviors. This book will be a valuable resource for both academics and practitioners who want to deepen their knowledge of CSR. This scientific monograph has been doubled blind reviewed.
Table des matières
1.Application of corporate social responsibility for competency management – case study – Marek Goliński and Maciej Szafrański.- 2.Personal branding – a new competency in the era of the network economy. Corporate brand performance implications – Wioleta Kucharska.- 3.University Social Responsibility – research on students’ evaluation system – Agata Branowska and Małgorzata Spychała.- 4.Methods of Improving Corporate Social Responsibility (CSR) Competences at the Technical University – Małgorzata Spychała and Anna E. Wolnowska.- 5.The role of CSR in education of production engineers and logistics specialists – Anna E. Wolnowska and Małgorzata Spychała.- 6. Indispensability of Socially Responsible Business Policy – Tjaša Štrukelj and Nataša Gajšt.- 7. Responsible Research and Innovation in Industry: from Ethical Acceptability to Social Desirability – Łukasz Nazarko
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