Paweł Bryła is Assistant Professor in the Department of International Marketing and Retailing, University of Lodz, Poland. He has published three monographs in the field of food marketing and over sixty articles in leading journals, including Appetite, British Food Journal, and Academy of Management Learning and Education.
3 Ebooks par Pawel Bryla
Pawel Bryla & Tomasz Domanski: Consumer Ethnocentrism, Country of Origin and Marketing
Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception of country, state, or region changes over time. Understanding consumer motivations and attitudes towards …
PDF
Anglais
DRM
€51.41
Pawel Bryla & Tomasz Domanski: Consumer Ethnocentrism, Country of Origin and Marketing
Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception of country, state, or region changes over time. Understanding consumer motivations and attitudes towards …
EPUB
Anglais
DRM
€51.20
Paweł Bryła: Managing Agricultural Enterprises
Exploring the competitiveness and profitability of the agricultural sector in Central Europe, this book argues that the successful management of agricultural enterprises is inconceivable without the …
PDF
Anglais
€139.09
