Anders Gustafsson is a professor of business administration in the CTF-Service Research Center at Karlstad University, Sweden and holds a part-time position as a professor in marketing at BI Norwegian School of Business, Norway.
2 Ebooks par Per Kristensson
Bo Edvardsson & Per Kristensson: INVOLVING CUSTOMERS IN NEW SERVICE.(V11)
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approac …
PDF
Anglais
DRM
€204.99
Per Kristensson & Peter Magnusson: SERVICE INNOVATION FOR SUSTAINABLE BUSINESS
Service innovation is a concept that, for the last decade, has received increased attention both among academics as well as practitioners. However, service innovation is a multi-fragmented concept wh …
EPUB
Anglais
DRM
€92.99
