Per Ledin & David Machin 
Doing Visual Analysis [PDF ebook] 
From Theory to Practice

Support

Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture.

Doing Visual Analysis: From Theory to Practice provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. The book:


  • Provides examples of how and where certain tools can be used in a project or dissertation

  • Discusses the type of research questions best suited to different tools and methods

  • Shows students how to mix approaches and use tools alongside other methods, such as content analysis or interviews


Doing Visual Analysis is an essential companion for students and researchers of visual data across the social sciences. 

€49.99
méthodes de payement

Table des matières

Chapter 1: What is visual communication?
Chapter 2: Approaches to visual communication
Chapter 3: Photographs
Chapter 4: Document design
Chapter 5: Packaging
Chapter 6: Space design
Chapter 7: Film clips
Chapter 8: Data presentation
Chapter 9: Conclusion

A propos de l’auteur

David Machin is Lecturer in the Department of Media and Communication at the University of Leicester. He is co-editor of the journal Social Semiotics and has written five other books, including Introduction to Multimodal Analysis (Hodder, 2007), and News Production (Routledge, 2006), as well as co-editing the Media Audiences major work with Barrie Gunter.

Achetez cet ebook et obtenez-en 1 de plus GRATUITEMENT !
Langue Anglais ● Format PDF ● Pages 216 ● ISBN 9781526418081 ● Taille du fichier 5.3 MB ● Maison d’édition SAGE Publications ● Lieu London ● Pays GB ● Publié 2018 ● Édition 1 ● Téléchargeable 24 mois ● Devise EUR ● ID 5543658 ● Protection contre la copie Adobe DRM
Nécessite un lecteur de livre électronique compatible DRM

Plus d’ebooks du même auteur(s) / Éditeur

87 686 Ebooks dans cette catégorie