Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.
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Format EPUB ● Pages 364 ● ISBN 9781317645047 ● Maison d’édition Taylor and Francis ● Publié 2014 ● Téléchargeable 3 fois ● Devise EUR ● ID 3370053 ● Protection contre la copie Adobe DRM
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