Glen L. Urban is David Austin Professor of Management, Emeritus, Professor of Marketing, Emeritus, Dean Emeritus, and Chairman of the MIT Center for Digital Business at MIT.
2 Ebooks par Peter J. Danaher
Peter J. Danaher & John R. Rossiter: Advanced Media Planning
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand’s advertising objectives, and then implementing that strategy in an accurate and cost-effe …
PDF
Anglais
DRM
€115.09
John R. Hauser & Glen L. Urban: From Little’s Law to Marketing Science
The legacy of a pioneer in operations research and marketing science.John D. C. Little of MIT’s Sloan School of Management is famous for his contributions to operations research and marketing science …
PDF
Anglais
DRM
€149.52
