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Peter Stockinger 
The Art of Communication [EPUB ebook] 
Semiotic Foundations and Strategic Applications

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The Art of Communication combines over two decades of research and teaching into a comprehensive guide on strategic communication.

Grounded in the theoretical and methodological frameworks of ‘situated communication’ and ‘communication project’, this book highlights an understanding of both traditional and emerging communication practices. It particularly focuses on new genres, such as branding, design and digital communication strategies, and introduces the innovative concept of ‘textscapes’ – specially crafted environments to fulfill communicative objectives.

This book is enriched with practical examples and is particularly relevant in multicultural and international settings, providing essential insights for adapting communication strategies to diverse cultural contexts.

€142.99
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A propos de l’auteur

Peter Stockinger is Professor of Language, Information and Communication Sciences at the Institut national des langues et civilisations orientales (Inalco), Paris, France. He also conducts research at the Centre Internet et Société (CIS), CNRS.

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Langue Anglais ● Format EPUB ● Pages 530 ● ISBN 9781394351954 ● Taille du fichier 9.6 MB ● Maison d’édition Wiley-ISTE ● Pays US ● Publié 2025 ● Édition 1 ● Téléchargeable 24 mois ● Devise EUR ● ID 10097022 ● Protection contre la copie Adobe DRM
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