Auteur: Ramendra Singh

Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marketing academics and practitioners. Organizations …

Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marketing academics and practitioners. Organizations …

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it …

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it …

This collection covers different printed microstrip antenna designs, from rectangular to circular, broadband, dual-band, and millimeter-wave microstrip antennas to microstrip arrays. It further …

This collection covers different printed microstrip antenna designs, from rectangular to circular, broadband, dual-band, and millimeter-wave microstrip antennas to microstrip arrays. It further …