Raymond Williams 
Television [PDF ebook] 
Technology and Cultural Form

First published in 1974, this classic study of TV was ahead of its time, introducing ideas about the medium that we now take for granted
Raymond Williams is often described as the founder of cultural studies, and this book is regarded by many as the founding text of TV studies
In the current age of reality TV, Williams » insights into the danger of TV inundating our lives and an increasingly relentless barrage of images clogging up the airwaves seem remarkably prescient
With a new introduction by Roger Silverstone, Professor of Media and Communications at the LSE