Robert C. Townsend (d. 1998) drew upon his early experiences as a banker at American Express Co. to redirect Avis Rent-a-Car as president and chairman. Under his leadership, Avis experienced a celebrated turnaround, fueled by the « We Try Harder » advertising campaign. Townsend also worked as an executive at 20th Century Fox and was director at several companies, including Dun and Bradstreet and Radica Games. Townsend was a celebrity in his own right, and a frequent lecturer and talk-show guest.
2 Ebooks par Robert C. Townsend
Robert C. Townsend & Warren Bennis: Up the Organization
Although it was first published more than thirty-five years ago, Up the Organization continues to top the lists of best business books by groups as diverse as the American Management Association, Str …
PDF
Anglais
DRM
€13.99
Robert C. Townsend & Warren Bennis: Up the Organization
Although it was first published more than thirty-five years ago, Up the Organization continues to top the lists of best business books by groups as diverse as the American Management Association, Str …
EPUB
Anglais
DRM
€13.99
