Robert Darnton 
Mesmerism and the End of the Enlightenment in France [PDF ebook] 

"[An] excellent and exemplary study in the history of ideas…Provides a commendable model for those interested in the way ‘true’ and ‘false’ ideas interact and broadly influence behavior." -Science Early in 1788, Franz Anton Mesmer, a Viennese physician, arrived in Paris and began to promulgate a somewhat exotic theory of healing that almost immediately seized the imagination of the general populace. Robert Darnton, in his lively study of mesmerism and its relation to eighteenth-century radical political thought and popular scientific notions, provides a useful contribution to the study of popular culture and the manner in which ideas are diffused down through various social levels.