How insights from the social sciences, including social psychology and economics, can improve the design of online communities.Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster-not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities.The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members’ commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.
€89.86
Achetez cet ebook et obtenez-en 1 de plus GRATUITEMENT !
Langue Anglais ● Format PDF ● Pages 328 ● ISBN 9780262298315 ● Maison d’édition The Mit Press ● Publié 2012 ● Téléchargeable 3 fois ● Devise EUR ● ID 8105202 ● Protection contre la copie Adobe DRM
Nécessite un lecteur de livre électronique compatible DRM
Plus d’ebooks du même auteur(s) / Éditeur
87 271 Ebooks dans cette catégorie
