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Robert Goecke & Eberhard Kurz
Digitaler Tourismus [PDF ebook]
Informationsmanagement im Tourismus

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Couverture du Robert Goecke & Eberhard Kurz: Digitaler Tourismus (PDF)

Das Buch vermittelt die Tourismus- und Reisewirtschaft als eine globale Branche der angewandten Wirtschaftsinformatik. Sie erfordert multimediale Informations- und Kommunikationssysteme, Management-, Vertriebs- und Verarbeitungssysteme im Rahmen IT-basierter Prozesse. Fachleute der Angewandten Informatik sollen die Strukturen und Anforderungen verstehen, um innovative Systeme entwickeln und bereitstellen zu können. Fachleute des Tourismus- und Reisemanagements sollen innovative informationstechnologische Entwicklungen beurteilen sowie IT-Investitionen entscheiden können, um sie erfolgreich und resilient einzusetzen.

Neben der umfassenden Aktualisierung erhalten die Mobilitätswende, der Online-Handel, die Vernetzung in Sozialen Medien, Big Data, Künstliche Intelligenz, Mixed Reality u.a.m in dieser dritten Auflage einen erweiterten Fokus. Das Buch unterstützt die Lehre und Forschung sowie die Unternehmenspraxis.

€59.61

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Langue Allemand ● Format PDF ● Pages 835 ● ISBN 9783110786866 ● Éditeur Robert Goecke & Eberhard Kurz ● Maison d’édition De Gruyter ● Publié 2022 ● Téléchargeable 3 fois ● Devise EUR ● ID 9441373 ● Protection contre la copie Adobe DRM

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