Roderick J. (University of Auckland, New Zealand) Brodie & Jodie (The University of Adelaide, Australia) Conduit 
Customer Engagement [EPUB ebook] 
Contemporary issues and challenges

Support

How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement?

The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book »s editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.

€59.31
méthodes de payement
Achetez cet ebook et obtenez-en 1 de plus GRATUITEMENT !
Format EPUB ● Pages 314 ● ISBN 9781317533153 ● Éditeur Roderick J. (University of Auckland, New Zealand) Brodie & Jodie (The University of Adelaide, Australia) Conduit ● Maison d’édition Taylor and Francis ● Publié 2015 ● Téléchargeable 3 fois ● Devise EUR ● ID 4818692 ● Protection contre la copie Adobe DRM
Nécessite un lecteur de livre électronique compatible DRM

Plus d’ebooks du même auteur(s) / Éditeur

251 665 Ebooks dans cette catégorie