Auteur: Rohit Sabharwal

‘Introduction to System Dynamics’ is an insightful guide to understanding complex systems, such as businesses and ecosystems. We explore how these systems function, focusing on feedback loops, time d …

‘Effective Viral Marketing’ organizes and clarifies essential information about viral marketing for researchers, practitioners, small business owners, and students. We start by defining viral marketi …

‘Leadership Communication Essentials’ explores the crucial role of business communicators in shaping relationships between businesses and stakeholders. We delve into the strategies employed by the Ar …

‘Ethics in Public Relations’ offers a comprehensive exploration of the principles, practices, and ethics shaping modern public relations. We guide readers through essential theories and strategic app …