Rudolf Grünig & Dirk Morschett 
Developing International Strategies [PDF ebook] 
Going and Being International for Medium-sized Companies

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The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. T...

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€60.98
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Table des matières

Introduction.- Internationalization: Facts and Figures About Internationalization.- Drivers of Internationalization for Companies.- Strategic Planning in General ...

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A propos de l’auteur

Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg  and Lecturer in Strategic Management in various postgraduate...

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Langue Anglais ● Format PDF ● Pages 368 ● ISBN 9783642247255 ● Taille du fichier 2.2 MB ● Maison d’édition Springer Berlin ● Lieu Heidelberg ● Pays DE ● Publié 2011 ● Téléchargeable 24 mois ● Devise EUR ● ID 2246955 ● Protection contre la copie DRM sociale

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