Dr Leonidas C. Leonidou (Ph.D., M.Sc., University of Bath) is a Professor of Marketing at the School of Economics and Management of the University of Cyprus. His current research interests are in the areas of international marketing/purchasing, relationship marketing, strategic marketing, socially-responsible marketing, and marketing in emerging economies. He has published extensively in these fields and his articles appeared in various journals, such as the European Journal of Marketing, Industrial Marketing Management, International Business Review, International Marketing Review, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of International Business Studies, Journal of International Marketing, Journal of World Business, Management International Review, and Tourism Management.
Dr Constantine S. Katsikeas (Ph.D. Cardiff University, M.A. Lancaster University) is Associate Deanfor the Faculty, Head of Marketing Division, and the Arnold Ziff Research Chair in Marketing and International Management at Leeds University Business School, Leeds University. His main research interests focus on international marketing and purchasing, competitive strategy, and collaborative exchange relationships. He has published widely in these fields and articles of his have appeared in
Journal of Marketing, Organization Science, Strategic Management Journal, Journal of the Academy of Marketing Science, Decision Sciences, Journal of International Business Studies, Journal of International Marketing, and other journals.
Dr Bilge Aykol (Ph.D., MBA, Dokuz Eylul University) is an Associate Professor of Marketing at the Faculty of Business of Dokuz Eylul University. Her research interests center on international marketing and purchasing, relationship marketing, and experiential consumption. Her articles have appeared in Journal of International Marketing, Management International Review, Journal of Small Business Management, and
Tourism Management.
3 Ebooks par Saeed Samiee
Leonidas C. Leonidou & Constantine S. Katsikeas: Advances in Global Marketing
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of int …
PDF
Anglais
€255.73
Constantine S. Katsikeas & Constantinos N. Leonidou: Socially Responsible International Business
Growing social and environmental concerns have exerted pressure on businesses to act responsibly. This timely book is the result of systematic, integrated and concerted efforts by prominent scholars …
PDF
Anglais
DRM
€32.14
Saeed Samiee & Constantine S. Katsikeas: Key Developments in International Marketing
International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially …
PDF
Anglais
€171.19