Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.
As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and lu...
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Format EPUB ● Pages 232 ● ISBN 9781350071605 ● Maison d’édition Bloomsbury Publishing ● Publié 2021 ● Téléchargeable 3 fois ● Devise EUR ● ID 8170577 ● Protection contre la copie Adobe DRM
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