Seyhmus Baloglu & Metin Kozak 
Managing and Marketing Tourist Destinations [EPUB ebook] 
Strategies to Gain a Competitive Edge

Support

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation.

This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today »s global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

€61.49
méthodes de payement
Achetez cet ebook et obtenez-en 1 de plus GRATUITEMENT !
Format EPUB ● Pages 262 ● ISBN 9781136904745 ● Maison d’édition Taylor and Francis ● Publié 2010 ● Téléchargeable 3 fois ● Devise EUR ● ID 4331604 ● Protection contre la copie Adobe DRM
Nécessite un lecteur de livre électronique compatible DRM

Plus d’ebooks du même auteur(s) / Éditeur

254 716 Ebooks dans cette catégorie