What is the impact of dopamine in our lives? Why does the brain sometimes seem to make decisions that are beyond our control? Why are some temptations so difficult to resist? The Economics of Dopamine is the key to understanding these dynamics and much more.
In this book, the reader is taken by the hand and accompanied through the mysterious world of dopamine to discover its deeper impact. It will be possible to understand how the ‘pleasure neurotransmitter’ influences the brain, personal choices and people’s behaviour. 
Through reading this book, the reader will learn to:
– understand the crucial role of dopamine in the regulation of pleasure, motivation and gratification;
– understand the secrets of the pleasure industry and discover how it uses dopamine to influence human behaviour;
– discover how dopamine binds to interpersonal relationships and how it can enhance or impair people’s social lives;
– explore the interplay between dopamine and the world of work, discovering how to exploit this knowledge to increase productivity and job satisfaction;
– recognising neuromarketing strategies and defending oneself against persuasive techniques;
– learning how to manage the dopamine economy to make more informed decisions in line with one’s values and long-term goals.
The Dopamine Economy offers a comprehensive and in-depth overview of the role dopamine plays in our brains and daily lives, with a multi-disciplinary approach and information based on scientific research and practical tips. Exploring topics such as pleasure, motivation, interpersonal relationships, the world of work and financial decisions, the book provides a comprehensive framework for understanding how our current reward system influences our choices and behaviour.