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Stefano Calicchio 
Skaitmeninės spaudos biuras [EPUB ebook] 
Kaip sudominti žiniasklaida 2.0 ir valdyti viešuosius ryšius pasinaudojant žiniatinklio galimybėmis

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Couverture du Stefano Calicchio: Skaitmeninės spaudos biuras (ePUB)

Atsiradus internetui spaudos biuras ir ryšių su visuomene veikla smarkiai pasikeitė. Naujosios žiniasklaidos valdymas šiandien yra esminis žingsnis visiems, norintiems didinti savo matomumą internete, mokantis bendrauti su tipinėmis žiniatinklio 2.0 paslaugomis. Šiame vadove sužinosite veiklos strategijas, padėsiančias priimti naujosios žiniasklaidos iššūkį ir sudaryti komunikacijos planą, galintį maksimaliai išnaudoti daugybę pastaraisiais metais atsiradusių galimybių. Visų pirma sužinosite, kaip išnaudoti skaitmeninės spaudos tarnybos teikiamą konkurencinį pranašumą, kaip organizuoti komunikaciją internete, kaip taikyti naujas ryšių su visuomene internete taisykles. Taip pat sužinosite, kaip naudotis naujomis veiklos priemonėmis, pavyzdžiui, internetiniais pranešimais spaudai, straipsnių rinkodara, įmonių tinklaraščiais, skaitmeniniais interviu, internetiniu rėmimu ir spaudos rinkiniais. Tai leis jums gauti svarbiausios informacijos, kuri padės išplėsti tikslinę auditoriją ir geriau valdyti įmonės komunikaciją. Paprasčiau tariant, nustokite gaišti laiką neefektyviam skaitymui ar patarimams ir dabar įgykite ilgametę skaitymo patirtį, kuri suteiks jums visą informaciją, reikalingą jūsų tikslams pasiekti.

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Format EPUB ● ISBN 9791220832281 ● Taille du fichier 1.2 MB ● Maison d’édition Stefano Calicchio ● Publié 2021 ● Téléchargeable 24 mois ● Devise EUR ● ID 7905431 ● Protection contre la copie sans

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