What is intercultural communication? How does perspective shape a person’s definition of the key tenets of the term and the field? These are the core questions explored by this accessible global introduction to intercultural communication. Each chapter explores the topic from a different geographic, religious, theoretical, and/or methodological perspective, with an emphasis on non-Western approaches, including Buddhist, South American, Muslim, and Chinese perspectives. Featuring the voices of a range of international contributors, this new textbook presents the full breadth of diverse approaches to intercultural communication and showcases the economic, political, and cultural/societal needs for and benefits of communicative competence.
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Langue Anglais ● Format PDF ● Pages 386 ● ISBN 9781317506539 ● Éditeur Stephen M. Croucher ● Maison d’édition Taylor and Francis ● Publié 2017 ● Téléchargeable 3 fois ● Devise EUR ● ID 5315163 ● Protection contre la copie Adobe DRM
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